The Kia warranty.

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From design to technology, materials to safety features, Kia continues to innovate and upgrade our entire lineup. We believe in the outstanding quality and durability of every new Kia that rolls off the assembly line. And we back that confidence with our industry-leading Kia 10-year/100,000-mile warranty program
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Kia K5: Best Car To Buy 2021 nominee

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There's a new name on our list of possible Best Car To Buy winners. The 2021 Kia K5 replaced the Optima this year, and while we'll take a real name over alphanumeric badges any day, the K5 neatly erases the Optima from our memory banks and fills the void with feel-good family-car vibes. 
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The 2021 Kia K5 Outperforms the BMW 3 Series!

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According to AMCI's test, the K5 is not only quicker in a straight line, but it also handles better during spirited driving, a test that the BMW should have one given all the PR the Germans make around their car's driving dynamics.
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A new logo and an electric vehicle-focused strategy are just two aspects of Kia's future.

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The last few years have been good to Kia. The brand that was once shorthand for cheap, uncool transportation has transformed itself into a purveyor of some of the best mainstream cars available in the United States by focusing on design and quality alike, from the award-winning Telluride and excellent new Seltos crossovers to impressive sedans like the sporty Stinger, luxurious K900 and aggressive-looking new K5 (what used to be the Optima).
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Kia Relaunching Brand With New Logo Early In 2021

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Kia will officially roll out Plan S (the "S" meaning "Shift") early next year. According to a report from Automotive News, Song wants the brand to be "more dynamic, stylish, and inventive," with a stronger emphasis on electric vehicles. Kia promises a lineup of at least 11 EVs by the year 2025, backed in part by a massive $25 billion investment.

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