Kia, Audi Take Top Spot In Least Expensive Brands To Own: Kelley Blue Book
Excerpt from Kelley Blue Book:
2012 Total Cost of Ownership Awards
While initial price is always a prime issue in any new-vehicle purchase decision, the ultimate "best deal" also entails factoring in a number of other significant elements that can have an equally meaningful impact on long-term out-of-pocket expenses. To help bring those big picture details into sharper focus, Kelley Blue Book, the world's most experienced and trusted automotive pricing organization, calculates and integrates data from eight different categories to come up with real-world bottom-line figure that allows for direct comparisons to be made over a five-year period. This year, we've decided to go one step beyond and formally recognize the best-in-class entries with our inaugural Kelley Blue Book 2012 Total Cost of Ownership Awards.
Presented in conjunction with the Chicago Auto Show, the Kelley Blue Book 2012 Total Cost of Ownership Awards honored individual winners in 21 different market segments as well as two overall brand awards. The comprehensive valuation criteria used to determine the most deserving cars, trucks, SUVs and minivans included their fair purchase price (FPP), projected depreciation, financing costs, Insurance costs and state fees as well as the anticipated total cost of fuel, scheduled maintenance and repairs.
Best Brand: Kia
The overall brand winner of our Total Cost of Ownership honors is a relative newcomer to the U.S., Kia. The quiet little Korean carmaker has been progressing steadily in quality and sales, and is now seen as a strong bargain when it comes to ownership as well. Such stylish and fun-to-drive Kia offerings as the Optima, Sorento and Soul specialize in delivering the practical blessings of excellent fuel economy and inspired resale value.
See full report here: http://www.kbb.com/car-news/all-the-latest/2012-total-cost-of-ownership-awards/
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